Continuing from the top, not only do they provide a fair price deal on a new or used car, they also render the facts and details about the vehicle structure, condition of the engine, the model number, the year of manufacture, the design, the functionality as well as the picture of the car side by side.
They also render various ratings and prices of the same car among various dealers. The reason for that is mainly because their main objective is customer satisfaction and they want to ensure that not only do their customers get their favorite cars, they obtain it in a price which is not chocking. Also there is another motive behind it. As in all business, if one customer is treated well, there are possibilities that he/she will recommend about the company to their buddies or accomplices.
This increases their chances of potential customers. These portals also render various rate comparison facilities which make the customer aware of the market positioning. This helps him make adequate decisions. In fact this is the biggest difference between online and normal market, as the physical market cannot render the facility of rate comparison like their online accomplices.